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Photos, logos and people: which rights should be checked before AI video?

A practical checklist for using business content without exposing customers, staff or brands.Create from my photos
MOTIONEST editorial teamBIOMECASE · Mathis Ghislain Delolmo EI

Updated 13 August 2026 · Guidance checked against the studio’s real workflow, available settings and published demonstrations.

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The short answer

The most reliable method starts with one clear commercial goal, coherent references and approval before animation. Platform, length and motion come next.

Being able to download a file does not always mean it may be used in advertising. Before generation, identify the author, visible people, brands, documents and location involved.

Turn the advice into a creation brief

Apply this guide to one concrete campaign rather than your entire communication plan. Write down the intended audience, desired action, publishing platform and the detail that must remain perfectly accurate. Then prepare four or five coherent references from the same place or product. Your first check is: choose one desired action. Compare output with the source files, verify commercial information separately and keep one clean version without text. That master can be adapted for several platforms without rebuilding the visual work, while each caption, price, date and booking link remains easy to update.

01

Check the source of every file

Keep proof of purchase, the photographer’s agreement or internal authorisation. Images from a platform or former provider may carry limited rights.

02

Protect people and personal data

Obtain suitable permission for every recognisable person. Remove plates, private addresses, files, screens, prescriptions and customer information before upload.

03

Separate creation from exact assets

Logos, prices, dates and mandatory notices should not be redrawn by a generative model. Keep original assets and verify every element before publishing.

04

Write a brief that actually helps

Describe the business, audience, desired action and details that must not change. Avoid an overlong camera script: a clear direction gives the model creative room while protecting the reality of the project.

05

Build the sequence before generation

Order references from context to detail. A 15-second video usually works with four or five images; 30 seconds benefits from six to eight genuinely different views. Remove duplicates and any photo from another place, product or period.

06

Publish with verifiable proof

Review the output, visible characteristics, rights and final copy. A demo shows a possibility, never an identical guarantee. Keep the master and adapt format, branding or call to action for each platform.

Checklist before you start

  • Choose one desired action
  • Use 4–5 coherent photos for 15 seconds
  • Check rights, people and visible data
  • Approve enhanced images before video
  • Overlay exact logo and text
  • Review factual accuracy before publishing

Practical reference

StepDecisionCheck
GoalDiscover, book or buyOne action
References4–5 views for 15sSame project
FormatTarget platformSafe areas
ApprovalImages then videoReal-world accuracy
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From reality to film

Your photosApproved imagesMulti-shot video

Output depends on your photos, format and duration. You approve the enhanced images before video generation.

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Frequently asked questions

Can the same photos be reused?

Yes, for another length or format, provided they still describe the offer accurately.

Will the output match a demo exactly?

No. Results depend on references and settings; you review enhanced images before video generation.

Where should logo and text go?

Inside platform safe areas, composited after generation so typography remains exact.